TrekStor showcases i.Beat blaxx portable media player

[yesthattom]

http://www.engadget.com/2007/08/24/trekstor-showcases-i-beat-blaxx-portable-media-player/

Wait a second.... read the name of the product again. “I.Beat blaxx”

Say it out loud if you aren’t offended yet.

Someone in marketing is gonna get in trouble.

Comments

[rainbear.livejournal.com]

Mmm. Just like Oreo Barbie back in the day... (a lightskinned black Barbie..)

I think they should change the name to i.Suxx! Think of the possibilities!

[cuddlebunni3.livejournal.com]

OMG! ~speechless~

[bikergeek.livejournal.com]

What were they thinking? :headdesk:

[blueflamedfire.livejournal.com]

i really liked the one comment that went

"They’re distributing a special edition iBeat blaxx in a big white tin through Kentucky Fried Chicken.

It’s called a Cool Clucks Can"

[dossy.livejournal.com]

Wow, looks like the perfect product for listening to White Power podcasts.

Highly targeted marketing.

[dr-memory.livejournal.com]

Er, mid-2007 called, they want their picocontroversy back. :)

(Trekstor is a German company; the product was AFAIK renamed within about 48 hours of the engadget story being post.)

[cpj.livejournal.com]

I find it hard to believe somebody in marketing hasn't figured it out yet.

But it looks like there are plenty of other reasons as to why that thing won't sell.