AT&T's new logo

[yesthattom]

Now in lower case!

Comments

[dossy.livejournal.com]

Oh, how the Death Star will be missed.

[kitschparade.livejournal.com]

another paul rand mark ruined. awesome.

[gerardp.livejournal.com]

I've heard it described that they were looking for "friendly" and "more accessible".

Ummmmmmmmmmm, yea, right!

[dariodevil.livejournal.com]

They seem to be marketing towards a pre-school demographic now...

[penk.livejournal.com]

At least it's not the coffee ring.

[dr-memory.livejournal.com]

The coffee ring of classical Japanese art you mean?

Ahem.

[penk.livejournal.com]

It's a coffee ring. Some idjit put it on the contract paper, said "Yes, we'll take that!" and billed them a couple mil for creative work.

A phone company is not Zen. The US marketplace doesn't know a zen japanese art circle from a hole in the head of a madison avenue exec.

[dr-memory.livejournal.com]

It's a coffee ring.

Coffee rings:


Zen circles:


Lucent logo:


Some idjit put it on the contract paper, said "Yes, we'll take that!" and billed them a couple mil for creative work.

Really? You were there for the meeting?

Just because Scott Adams is entertainingly snarky doesn't mean that he's not occasionally also wrong.

A phone company is not Zen.

Er, so what? Toyota isn't a 60s rock band; this has no bearing on whether they're using the Beatles in their ads.

The US marketplace doesn't know a zen japanese art circle from a hole in the head of a madison avenue exec.

The Lucent logo was, in fact, done by a San Francisco design company. In fact, there was a small kerfluffle when it debuted, when some members of the San Francisco Zen Center basically accused Lucent of ripping off their logo.

[syringavulgaris.livejournal.com]

Awww! Such a cuuuuute ickle Death Star! Woogie woogie woo!

[dr-memory.livejournal.com]

I do like how SBC is renaming all of its various shitty services (SBC, SNET, Cingular, etc) "at&t". It's rare that awful companies are willing to give consumers fair warning like that.

[jbsegal.livejournal.com]

Wow. They made one of the ugliest logos ever even uglier.

I'm impressed.

[aguynamedwill.livejournal.com]

They probably paid some big design firm hundreds of thousands of dollars to design it, too.

[arfur]

clearly SBC is capitalizing on all those synergies to their fullest extent.

[arfur]

gah! the more I look at it, the more I realize that they managed to take a respectable logo and remove from it all staying power.

It really is a beach ball and a kid's typewriter.

[sfo2lhr.livejournal.com]

So, the Death Star is now hollow, representing the "hollowing-out" of legacy telephone networks. Very clever.

[barking-iguana.livejournal.com]

Yes, it slowly fades toward nothing as your eyes move from left to right.