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yesthattomFUCK!
Frank Luntz the Republican spin doctor (actually... the pollster that not only figures out what crypto words to use to sell Republican bad ideas, but make millions training politicians how to “speak”) has a new guide for 2005. Someone got a copy and scanned it in. It’s 160 pages of amazing “insider knowledge” on how the Republicans do their dirty tricks. The last few pages are the best.
But please don’t just skip to the end. Read the whole section in the first half that takes my “Opportunity For Everyone” idea and sells it as “Equality of Opportunity” as a way to oppress the underclass and enrich the wealthy. Page 7 says, “It’s time for the GOP to tackle and own the principle of fairness. Define fairness as “equality of opportunity.” Page 9 encourages politicians to say, “Fairness means that every American has the chance to succeed even if the ultimate outcome may vary.”
Frank Luntz the Republican spin doctor (actually... the pollster that not only figures out what crypto words to use to sell Republican bad ideas, but make millions training politicians how to “speak”) has a new guide for 2005. Someone got a copy and scanned it in. It’s 160 pages of amazing “insider knowledge” on how the Republicans do their dirty tricks. The last few pages are the best.
But please don’t just skip to the end. Read the whole section in the first half that takes my “Opportunity For Everyone” idea and sells it as “Equality of Opportunity” as a way to oppress the underclass and enrich the wealthy. Page 7 says, “It’s time for the GOP to tackle and own the principle of fairness. Define fairness as “equality of opportunity.” Page 9 encourages politicians to say, “Fairness means that every American has the chance to succeed even if the ultimate outcome may vary.”
- The Daily Kos article with the link to download the document.
Warning: it’s 8M big. However, it’s well worth it. 20 seconds to download, an evening of reading. Shit, it’s like reading “1984”. The Orwellian language is so damn scary. He literally tells you how to use words to manipulate people into being in favor of stuff that does them harm!
- ThinkProgess.org on the Luntz Playbook:
In his memo on how to manipulate American perception on the economy, right-wing spinmeister Frank Luntz advises conservatives to “resist the temptation’ to use facts and figures about the economy. (You know, all those pesky statistics about lower wages, unemployment, skyrocketing deficits, etc.) Instead, he advises, you can’t go wrong if you continuosly remind people about the terrorist attacks of 9/11. “This is the context that explains and justifies why we have $500 billion deficits, why the stock market tanked, why unemployment climbed to 6%.”
