May. 4th, 2004
(no subject)
May. 4th, 2004 04:25 pmhttp://www.amazon.com/exec/obidos/ASIN/0789723107/safocus-20
Basically, walk 15-20 feet away from the computer and look at the screen. Is your eye drawn to what you want users to look at? In the case of blogforamerica.com, the page is so busy that my eye can't settle on any one thing. Krug suggests that this happens often when a large group of people are giving requirements for the site and no priorities have been set. I'm no guru, but I'd think the blog should draw people's eyes to the current headline.
Try the test on George Bush's Re-election Web Site and you eye is immediately drawn to their message of the day: "Yes, America Can!" (According to newswires their press-releases said the message this week was going to be "Winning the war on terror" but starting Monday the press-releases switched to their new theme and the Bush campaign isn't owning up the the switch.)
Kerry's web site does a fairly good job of this, but not as well as Bush.
Your homework: Pick 3 of your favorite web sites and try the eyetest. Post your results.
Politics: Bush Bus Tour Scam
May. 4th, 2004 04:26 pmhttp://www.liquidlist.com/blog/archives/001701.html