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[personal profile] yesthattom
In 1955, a Sears & Roebuck store in Colorado Springs, CO ran an advertisement announcing a hotline children could call to talk with Old Saint Nick himself. Because of a misprint, instead of connecting to Santa, callers were directed to the Commander-in-Chief’s Operations hotline at NORAD, the North American Aerospace Defense Command--in other words, the infamous “red-phone.”

The person that answered the phone pretended to be Santa and handled every call.

Following this, NORAD started producing “tracking reports” for Santa. They announce official flight plan approvals at a press conference every year, they provide updates over the course of the night, etc. For the last few years they’ve even had a web site. For the last few years it has been a Google project, with Google Earth KML files, YouTube videos, etc.

This year’s web site is ready to roll: http://www.noradsanta.org/

(Oh, and this year you can track Santa from you mobile phone.)
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