The Florida Debacle: From the start the Republicans realized that this was a PR battle more than a legal battle. They immediately started a PR war and the DNC didn't know what hit them. The DNC didn't realize it was going to be won or lost in the press until it was too late. With the PR cover protecting them, they were able to follow the legal steps required to put their man in the White House.
The Anti-Same Sex Marriage Constitutional Amendment is the same thing. It will be won or lost on the PR side. However, the gay movement thinks we'll win by making t-shirts and buying bumperstickers. I've heard too many people say, "But it could never pass! People would never actually vote for it once it gets to the vote, right?" Well *duh* of course they will if we've lost the PR battle.